Regaining Control of Customer Communications
From Mailhouse Dependency to Governance Control
Banks, insurers, superannuation funds and utilities send millions of essential communications each year, including statements, notices and regulatory updates.
In many organisations, the composition and control of these communications sits outside the enterprise within third party mailhouse environments. In today’s regulatory climate, this model is facing increasing scrutiny.
This whitepaper explores why customer communications are becoming a governance issue for regulated enterprises and how organisations are transitioning toward controlled Customer Communications Management (CCM) models.
Download the paper to explore:
• Why customer communications are becoming a governance issue
• The regulatory implications of externally controlled communication logic
• The deteriorating economics of physical mail
• How organisations are regaining control of their communications ecosystem
