Enterprise Customer Communication Considerations in APAC

APAC enterprises face challenges in managing customer communications, often using fragmented systems and vendor-driven solutions. Cadence Communications offers independent expertise to streamline processes, enhance engagement, and reduce costs. With tailored advisory and delivery support, we help businesses implement the right mix of tools and technology for optimal efficiency and customer satisfaction.

What are my options:

There are three main options for larger businesses / government departments to manage their enterprise customer communications.

1. Insource. Develop skills processes and manage internally – often purchasing software but still outsourcing some elements such as data management, document composition, mail, email, SMS etc.
2. Outsource. Engage external providers (i.e. mail-houses, SMS and email companies) to do it all – you provide the data.
3. Hybrid. Retain critical functions (i.e. data management and composition) and outsource delivery to a number of providers.

The challenge in this rapidly evolving sector is what approach is best for your organisation to achieve your short and longer term objectives?

If you listen to the multitude of CCM software vendors, each of them has the best product for you. They'll also tell you it's easy to operate their tools with very little expertise required, and you'll save a fortune.

On the other hand, traditional delivery vendors such as mail houses have either developed their own CCM solution over many years or purchased one of the commercially available solutions (sometimes both). Either way this can lock you into a system that may not work for you.

The one thing they have in common is they recommend their own services over any others. And why wouldn't they.

If you're like many organisations you already have a range of software, maybe some you've developed yourself over many years along with some you purchased along the way and possibly some that came with a business you acquired.

Chances are you are using multiple processes and software tools across the business because that's the way you've always done it, and it seems like a lot of drama to do anything about it.

The problem is its costing you time, money, and maybe even your reputation.

The Solution:

Wouldn't it be great if you could quickly and cost effectively understand what combination of communication tools, resources and processes are best suited for you, work well in your industry, engage your customers appropriately, and then implement them on time and on budget.

Welcome to Cadence Communications.

Independent Experts

We have decades of experience across all aspects of Enterprise Customer Communications for organisations of all sizes and sectors. But importantly we are not locked in to any supplier or service provider, our only interest is the success of your customer communications.

Communications Advisory and Managed Services Partner

We use our expertise to ensure you get the best communication solution, but it doesn't end there. Unlike some "consultants" who charge a fortune and all you end up with is a wordy report leaving you unsupported moving forward, Cadence can partner with you to provide expert CX, Project Management, Solution Architecture, Development, Testing, and ongoing support. We can tailor this to suit your business to supplement your existing team onsite, near-site or offsite depending on your requirements.

The value we deliver:

• Streamlined Customer Communications reducing complexity and risk.
• Improved Customer Engagement from more clear and targeted communications, designed to work for your business and make your customers experience a positive one.
• Ensured compliance with regulations mandating when and how you must communicate with your customers.
• Reduced Cost through optimising processes, technology, and resourcing along with a digital first approach.
• ESG optimisation considering our environment through the design phase and giving you transparency and real time insight into your customer communications.
• Brand Consistency with careful management and design of document templates and version control / approvals.
• Freeing Up Your People to focus on your core business.

If you'd like to explore what Cadence Communications could do for you, contact us.